Vision

We live in an incredible time for making movies. Every day new technologies are born which make the creation of a film easier, faster, more efficient and exciting: new, more powerful and lighter cameras, drones, LED lights, gimbals, actioncams, smartphones, post production softwares and plugins are launched on the market every day.

It is essential to keep being updated because new stories are born from these new opportunities. Youtube Generation and The Glitch come from the aesthetics of youtube and social networks. Little steps would have been impossible without a mirrorless and a gimbal that allowed a very smart production.

Each story must be told with the right technology and all these new possibilities are the tools in the arsenal of a filmmaker.

Our world can be described in one word: convergence. Movies, TV series, web series, social networks, videogames, VR are all in one screen: the one of our computer, our tablet or even our smartphone.

Whenever our viewer watches our movie he may want to take a break to watch a series on Netflix, he may want to use an app or read a tweet. Cinema will become an increasingly specific part of the audiovisual experience. As filmmakers we cannot ignore this reality. We must accept the challenge instead and build new storytelling ways that are ever more engaging, innovative and exciting.

The Glitch is the first example of storytelling 3.0, where the story develops between youtube, social networks and real life. Little Steps and Little Red Riding Hood are movies designed for brief attention spans typical of web storytelling.

Viewers are the final goal of every film, series, music video or commercial. Only the audience can decree their success. For this reason every choice made by a filmmaker must start from the expectations and the interpretation that the audience will have. However we have to ask ourselves: Which audience?

We live in a time in which mainstream market has become the exception to the rule. Target audience has become more evolved, demanding, fragmented. It is necessary to clearly identify an audience for each product to effectively construct every aspect of the viewer's experience.

Ninhursag and Perfection - movies which are designed for children - were created with the collaboration of children. I can hear you is a movie that tells the story of a deaf boy with the dream of singing and it was created together with the help of an online community of deaf people.